You can please some of the people all of the time

So back to the effort of documenting the journey. The “gurus”, experts, wanna-be experts, and so on all seem to agree that this diary thing will contribute to success, so I am pushing on with it.

Someone said something like: you can please all of the people some of the time, and some of the people all of the time, but you can’t please all of the people all of the time. Regardless of who said it and if it is 100% true or not, it is pretty obvious that the sentiment is that no matter what you do everyone won’t approve, Jimi Hendrix said it this way:

“I’m the one who’s got to die when it’s time for me to die, so let me live my life, the way I want to”

Image for post

So I won’t mention the T-word as that is just too disruptive even for normally rational people. But some people like Pepsi and some people like Coke, and while objectively it has been proven it can be hard to tell the difference, people make their choices. Sports teams, sneaker brands, car manufacturers political parties and religions.

Is Islam measurably, demonstratively better than Christianity?

See? If you are still reading I have already offended many of you simply stating that from any empirical objective viewpoint, ‘which is better’ can not really be proven. Sure a Mercdies IS better than a Yogo from a comfort, stability, prestige and resale value perspective, but from an affordability perspective, the Yogo wins. Statistics can show who has more sales or more votes (maybe) or adherents, but “better” can really only be determined by the individual making the choice in terms of what is “better” for them. We could say also that what is “better” for them is really another unmeasurable factor as it depends on what the measure is. Is it “better” for their health? Is it better for their long-term financial position or is it “better” for their short term mood enhancement possibilities? So from there, we get to simply; what does any individual decides is “better” for them or simply the best choice for them at the time of the decision.

And how do people actually make decisions? Is it on facts or feelings or both? Well, we do know the answer to that one. Or at least the advertising and marketing industry knows the answer to that one. Do you?

The indisputable fact is that an overwhelming majority of people make an overwhelming majority of their decisions, on feelings rather than facts.

This is true all the way through every facet of our lives and unquestionably true in any purchase you have made that involved advertising.

But really I digress, or I really digress. I am supposed to be documenting the journey, yes these insights about marketing and decision making are being further seared into my brain from spending 3 months relearning sales and marketing concepts and techniques, and specifically online marketing, which covers a lot. So here are some of the on-line marketing venues or platforms I have recently studied or taken courses on:

Twitter, Facebook organic, Facebook Groups, Facebook paid advertising, ClickFunnels, Kartra Funnels, Groovefunnels, Google Search Organic, Google search paid (AdWords), AdSense, TikTok, Instagram organic and Instagram paid, Lead magnet pages, Affiliate Marketing, and I have probably forgotten some.

Yesterday I posted my first link for Legendary Marketers and posted my first TikTok post. So far I have posted affiliate links for Legendary (very high value) GooveFunnels (also high value), some Ukelele company (yes a Ukelele lesson), AdSense ads (I have made $37 so far with that), and I have gotten approved to sell CBD products. Some companies have flimsy offerings, some companies like Legendary and Groove have AMAZING offerings. But each one leaves some breadcrumb of learning, even the flimsy ones. Even if it is just to see the difference between quality and schlock. Ultimately, or at least eventually my vision is to offer my own consulting/coaching services online. But the rate at which I can learn the “online marketing game” will be accelerated by about 10 times by promoting other people's products (OPP). As well as learning how to package, present and market my own products. So the old dog is learning new tricks. woof woof.

Old man, but not as old as Biden, restarting a career in consulting to small businesses. helping with sales, vision and planning, management, operations

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store